Skier carving fresh powder under a blue sky

Our Mountains,Our Ski Area.

A public, resident-first ski area on real Wasatch terrain. Owned by Utahns. Priced for Utah families.

Read the plan
Resident day pass
$59
Peak ticket today$329
The problem

Skiing got priced out of its own state.

01 · Prices exploded
$67 → $329

The top Utah day ticket went up almost 5× in twenty years. If it had just tracked inflation, it'd be about $121.

$0 $100 $200 $300 2002201620192026 $67$130$209$299$329 $121
Actual peak ticketIf it tracked inflation
Peak single-day lift ticket price. Sources: Powder, SnowBrains, TownLift; U.S. Bureau of Labor Statistics.
02 · Supply stalled
2× the skiers.

Since 1990, Utah skier visits are up 117%, while the number of ski areas is up just 7%. Demand has more than doubled. Capacity has barely moved.

Skier visits+117%
~3.0M (1990) → ~6.5M today
Ski areas+7%
14 ski areas (1990) → 15 operating in 2026-27
Sources: Ski Utah; Kem C. Gardner Policy Institute; U.S. Census Bureau.
Why now
Average age of a Utah skier
40→48

In seven seasons (2017–18 to 2024–25). The sport is aging out. Kids who can't afford a lift ticket don't grow up to be skiers.

The Games come home
2034

In 2002, Utahns watched the athletes and saw themselves, because they skied too. In 2034, we'll show off world-class skiing to a generation that can't afford to join in. Unless we change that.

The proposal

A mountain for the rest of us.

A resident-first public ski area, built for the people who live here. A community mountain with real Wasatch terrain at prices Utah families can actually pay.

01
All skiing, no fluff
Every dollar goes to the mountain, not the frills.
02
Right-sized
Big enough to matter. Built for Utah families.
03
Basic lifts
Fixed-grip chairs. Reliable and cost-effective.
04
Fair food
A simple cafeteria. No $28 burgers.
05
Residents first
Built and priced for Utahns first.
06
Phased growth
Start small. Grow as it proves out.
Pricing

$59. Seriously.

TicketResidentNon-resident
Adult day ticket$59$139
Child (under 12)$30$30
Season pass (unlimited)$750$1,250
School program$15 /studentN/A
Modeled rates, purely hypothetical. See the financial plan.
Illustrative site
Northern Wasatch
2,500 ft

Vertical drop. Base ~7,200 ft, summit ~9,700 ft.

5+1

Phase 1: five fixed-grip quads and a magic carpet.

30–35 mi

From SLC.

Illustrative only. The final site would follow a feasibility study.
Precedent

Not radical. Proven.

Public ski areas have worked for decades. And Utah already runs resident-first golf and hunting. Same idea, better snow.

United States
Other states already do this.
Several states run public ski areas the way Utah runs public golf: resident passes, below-market day tickets.
They're justified by community access and regional impact, not standalone profit.
Europe · Canada · Scandinavia · Japan
So does the rest of the world.
Towns across Europe, Canada, Scandinavia and Japan have run ski hills as public utilities for generations.
If Austria, France and Japan can do it, the state with the Greatest Snow on Earth and the 2034 Games can lead.
2013

Utah opened the nation's first state Office of Outdoor Recreation. 24 states followed. A public ski area puts Utah out front again.

The process

Six steps to first chair.

  1. 1
    Preliminary site selection
  2. 2
    Get funding for the feasibility study
    $400K
    Applied for through Utah's Outdoor Recreation Initiative. We are here.
  3. 3
    Conduct the feasibility study
    Validate the site and the financials.
  4. 4
    Get forestry and environmental approval
  5. 5
    Get state appropriations
  6. 6
    Start construction
The first step

Step one isn't a chairlift. It's a study.

We're not asking Utah to build anything yet. We're asking for an independent feasibility study: where it could go, what it would cost, how it would run. Your signature is how we get it funded.

FAQ

Fair questions.

Several easy-access sites are being evaluated. Site selection is sensitive, so we can’t name specific locations yet.

Ideally, no. Startup capital can come from existing programs, and lean operations are designed to be self-sustaining.

Then we look for other funding, like philanthropic dollars or partnerships with cities and counties.

This one would be owned by Utahns and built purely for Utahns.

It adds to it. We’re growing the next generation of skiers, who’ll go on to enjoy everything Utah skiing has to offer. More skiers is good for everyone.

Very little. About what 50 homes use, and roughly 80% returns to the watershed in spring runoff (subject to environmental review).

The model plans for it. About 47% of visits come from season passes paid before the season, which held revenue to roughly an 18% drop in a modeled bad-snow year. A capital reserve covers the gap, sized for the real risk: back-to-back low-snow years.

Sign the Powder Petition and send it to your friends and family. The more Utahns who sign, the stronger our Outdoor Recreation Initiative grant application.

Clint Richins, Utah Public Ski Area Coalition
Who's behind this

Hi, I'm Clint.

I'm a lifelong Utahn who got lucky: I learned to ride at Nordic Valley and spent every winter on Utah terrain with friends and family.

I've spent my career in finance and operations across the outdoor and fitness industries, and did a few seasons as a volunteer ski patroller at Beaver Mountain. Then the biggest change of my life happened. I became a dad.

Now I'm determined to make sure Utah youth get the same shot at winter that I had.

Friends on skis and snowboards in a snowstorm

Sign the Powder Petition.

We've applied for a $400K grant through Utah's Outdoor Recreation Initiative to fund the feasibility study. The councils who decide it need to see Utahns behind this. It takes 20 seconds.

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